The most trusted and well-known brands of digital cameras in the field of real estate photography is Nikon and Canon. The latter is renowned for its durability and speed, and Nikon is praised for its user-friendly design and affordability. Other major camera brands such as Pentax, Sony, and Samsung also produce great cameras for real estate photography, but their range of camera bodies is limited compared to Nikon and Canon.
In my opinion, you do not need the best camera on the market to shoot great real estate images. A low to mid-range DSLR will be perfect if you have the correct lens and apply a good technique. Expect to pay between $1,500-$3,500USD for a low to a mid-range camera body and between $1,100-$2,500 USD for a quality wide-angle lens.
The most significant difference between a low and mid-range DSLR is the sensor, where an image is recorded and transferred to the camera’s memory card via the processor. Entry-level or low-range cameras will have an APS-C sensor also known as a cropped sensor, and a mid-high range camera will have a full-frame sensor. The full-frame sensor is equivalent in size to 35mm film, and the smaller sensor is a cropped version of this at 1.5-1.6x. A full-frame sensor will produce less ‘noise’ at a higher ISO setting (ISO 800>). However, in real state photography, you don’t need to shoot at high ISO’s when using a tripod. You can use longer shutter speeds with a low ISO setting (ISO <400) to retain image quality.
Other differences between the upper and lower range cameras are maximum shutter speed, touch-screen technology, build quality, Wi-Fi connectivity, etc. If you have a limited budget, it is better to save money on the camera body and invest more into the quality of the wide-angle lens you purchase for the camera. If you have never used a digital SLR camera, I would recommend visiting your local camera store and asking if you can try different models from a variety of brands. You’ll be able to establish which camera feels the best and which is most comfortable to use. Remember that your camera (and lens) will be the most essential piece of equipment for your business, so make sure you do your research and try plenty of cameras before you invest in one
Note: This article is an extract from the resources on the Education page on this website.
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