Developing Your Products & Services (Part 1/9 – Photography)

In this 9 part series I will discuss nine services that you can offer through your real estate photography business. Although it is not essential to offer all these services, it is a good business strategy to offer at least the primary services required to compile an online real estate listing which usually includes interior and exterior photography, aerial photography, floor plans and copywriting.

Solely offering photography can discourage clients from using your services as they will be required to contact another real estate photographer for additional services (i.e. floor plans, copywriting) that are regularly provided by real estate photography businesses. If this happens, they will most likely use someone else’s photography services, as it will be much easier for them to deal with one business instead of two.

The photography services you offer will set the foundation for your real estate photography business. The different types of photography services to be provided should include:

Daytime Residential

Interior and exterior images of residential properties, which may include apartments, condos, houses, town homes, etc.

Commercial photography

Interior and exterior images of commercial properties, which may include retail stores, cafes, office space, industrial warehouses, etc.

Twilight Photography

Interior and exterior images of residential and commercial properties photographed during the three phases of twilight.

Aerial photography

Low and/or high elevation images photographed using a drone/UAV.

You would typically provide the client with at least 8 – 16 images of their property depending on the type of shoot (i.e. sale or rental) and the size of property. Commercial, twilight and aerial photography services should attract a premium when it comes to the pricing structure, as there is more technology and time involved with providing these services. Learn more about pricing your services here.

As a rule, you should have the ability to offer your clients ‘next-day’ turnaround on the photographs as they are normally under pressure from their clients to publish their property listing in a timely manner. To offer next-day (or even same-day) turnaround, you will need to have editing staff or contractors to edit the images as soon as possible to ensure that the images are ready to send to the client by the next morning.

In Part two of this series will we discuss Floor Plans as a service.

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