3D tours (also known as virtual tours) are an extremely effective tооl tо generate leads and interest online as it provides a detailed ‘life-like’ tour of the property. It’s an impressive way for your clients to provide potential buyers with a walk-through tour of the home without even being there; offering them a 24-hour ‘open home’ option.
This service is typically popular with agents selling prestige properties and can therefore be a valuable add-on to a property photo shoot. You will need to invest in a 360 camera that is capable of capturing the images required to build 3D tours, as well as the software to create and publish the tours for your clients.
Recorded with a 3D camera, these tours are a great service to provide to clients who appreciate innovation and are always looking to get ahead of their competition. Providing this service also makes
your business more appealing as you reinforce your brand as a ‘one-stop’ shop for real estate photography and innovative property marketing services.
A few companies are dominating the 3D tour market including Matterport, My360 Property Virtual tours, Round ME and EyeSpy360.
Matterport’s 3D models have become the standard in the real estate industry, providing buyers and sellers with easily obtained, accurate measurements and high-resolution visual documentation (including market-ready 2D photography) of real-world listings they can explore from anywhere at any time. Matterport’s 3D capture technology creates a ‘digital twin’ of the space, which has proven to
cut down the amount of time a listing is on the market.
It allows interested buyers to confidently purchase homes ‘sight unseen,’ and create a more efficient transaction process overall.
My360 Virtual Property Tours
My360 is a product launched by Plush Global Media who have developed their software with over 15 years’ experience in the virtual tour and real estate market. Their software allows you to
shoot and create virtual property tours for your clients in literally minutes. My360 platform has many features including embeddable virtual tour Google maps, forced contact form, 360 video introduction and detailed tour analytics. I recently had a guest post published on this website where I discuss 7 strategies to market your virtual tour services for free.
Round ME is a hassle-free 360 VR publishing and virtual tour authoring platform suitable for real estate photographers. Using images captured with professional VR gear or the latest array of
consumer 360° cameras, you can utilize their platform to generate white-label virtual tours for your clients. Their affordable products give you full control over the branding, appearance and functionality for every single virtual tour. You can set your own or your client’s logo instead of the default Round ME logo and disable any interface elements you don’t want to appear such as, titles, icons, etc.
PropertyRender.com provides listing enhancement, 3D rendering and project marketing services to the real estate industry. Their services include virtual reality services for the ‘off the plan’ projects, but they also offer 360 image editing, 360 virtual staging services (commercial and residential) and virtual tour creation for large volume accounts.
EyeSpy360 provides a platform to easily build your interactive virtual tours with their online virtual property tour software, compatible with any 360-degree camera including LG, Samsung, Ricoh Theta,
Insta360, GoPro, and stitched DSLR images.
Simply upload your image files into your account, add the property details and you’ll receive an embed code to display the interactive 360-degree images.
EyeSpy360 also gives you the option to transform your 360º images into an interactive walk-through virtual property tour, which can be built within minutes using the 360 virtual tour software.
Note: This article is an extract from the resources on the Education page on this website.
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