A trademark is a way of distinguishing your business from competitors in your industry. In the photography industry, it is typical for a trademark to be in the form of a word/s (business name)
or logo however a trademark can also be a number, letter, phrase, jingle, picture or a combination of these.
Please note: The information in the article is for informative purposes only and is not financial advice. You should seek appropriate independent professional advice before making any decisions based on material found on this website or any linked sites.
It’s not essential to register your real estate photography business name or logo as a trademark, but it can give you that extra protection and peace of mind. There isn’t a universal trademark registration currently available and each trademark must be registered via the government of the country it is active within. For example, the Indonesian government does not have the power to register a trademark for use in Australia, and vice versa.
When applying for a trademark it is strongly recommended that you consult a trademark attorney as the registration procedure can be difficult and time-consuming if you are inexperienced in this process.
Costs vary considerably between countries, but as a guide; it costs approximately $275-$475 to register a trademark nationwide for each class of goods or services within the United States through an attorney, depending on their experience.
Note: This article is an extract from the resources on the Education page on this website.
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