When you are shooting a home located within an apartment building or gated community, there may be lifestyle amenities for residents and guests to enjoy. These facilities can include..
Each room or space within a home is unique with its own purpose, character, and story. Within this 7-part series I will provide an overview of the key elements of each space, and general instructions, challenges, and tips on how to photograph them. Last week I discussed photographing exteriors, and in this article I will be discussing shooting lifestyle facilities typically found in apartment buildings and town home complexes.
When you are shooting a home located within an apartment building or gated community, there may be lifestyle amenities for residents and guests to enjoy. These facilities can include a pool, tennis court, gym, community garden, BBQ areas and other recreational facilities. These features truly stand-out to guests searching online, so it is beneficial to provide several images of these
facilities to your clients to use in their advertising campaigns.
These facilities and lifestyle amenities are always fun to shoot, and you can use your full creative license for these compositions. There are no hard-and-fast rules when it comes to shooting recreational facilities as their designs will vary greatly between each apartment building. Simply apply the rule of thirds when establishing your compositions, ensure it communicates the message the agent wants to communicate to the buyer/renter, and avoid including people’s faces in your lifestyle images (unless you have their permission) as this can cause privacy issues.
A resort-style swimming pool on the second floor of an apartment building. Click Here for a break-down of the composition.A swimming pool on the rooftop of an apartment building. Click Here for a break-down of the composition.Sunken lounges and BBQ facilities on a rooftop garden/recreational deck.A sauna on the recreational deck floor of an apartment building.A cinema room in the community hall of a gated housing community.A lawn bowls facility within an over 50’s resort.A gymnasium on the upper floor of an apartment building with views of the distant city skyline.BBQ facilities on the ground floor of an apartment building.
If the property is within walking distance (i.e. five minutes or less) to local amenities such as cafes, parks, landmarks, beaches, etc, it can also be beneficial to the marketing campaign to ensure that you include an image of these features. Just be sure that the local amenities are actually within ‘walking distance’ from the home. Some organisations/governing bodies will have an issue with the agent using these images if the feature photographed is not visible from the home or is not within five minutes walk.
A riverside bikeway, only 2minutes walk from an apartment within an inner city apartment buildingThe local beach at sunset, only 5 minutes stroll from a 2-storey home in a coastal town.
In next week’s article I will discuss photographing miscellaneous spaces such as study nooks.
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