Real Estate Marketing Trends

Real estate marketing trends have been influenced by the development of new technologies..

Real estate marketing trends have been influenced by the development of new technologies, traditional marketing tools, economic factors, and the actual supply and demand within the property market. In this article I have summarized five of the most important marketing trends and services that need to be considered when developing your service offering in addition to real estate photography, floor plans and real estate video.

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Drones/Aerial Images

Drones are more frequently used by agents and photographers as they have the аbіlіtу to сарturе рісturеѕ and vіdеоѕ of hоmеѕ from аnglеѕ thаt normally are not possible. They have had the biggest
impact on commercial sales and leasing campaigns as traditionally these agents had to pay huge fees for professional aerial photography in which a photographer would charter a helicopter.
The emergence of drones has created a great opportunity for real estate photographers to generate more income by offering this service. However, you must ensure you adhere to the licensing
requirements and legislation applicable to your country for the commercial use of a drone.

Photo by Dose Media on Unsplash

3D Home Tours

Although most real estate agents are still adopting this service, the COVID-19 pandemic accelerated the demand for this product considerably as people starting relying on virtual tours to buy homes ‘sight-unseen’. Many real estate agents swear by this technology for selling their clients’ properties, however many are still hesitant because of the cost for this service. Click here to read more about introducing 3D tours to your real estate photography business.

Photo by Point3D Commercial Imaging Ltd. on Unsplash

Mobile Leads

Mobile соmmunісаtіоn wіth сlіеntѕ has bееn uѕеd fоr at least the раѕt dесаdе. Hоwеvеr, wіth thе higher than ever use of smartphones and mоbіlе аррѕ, thе rеаl еѕtаtе mаrkеt is taking thе tеrm “gоіng mоbіlе” to a whоlе nеw level. It is reflected in the growing number of people that only use mobile to search and inquire about properties.

Therefore you need to ensure that the products and services that you offer are optimized for use on a mobile platform and tablet so that potential buyers have the best experience possible when
viewing them on different devices. You also need to make it as easy as possible for your clients to utilize the files you provide as everybody’s ability to use technology varies.

Photo by Luis Villasmil on Unsplash

Content Marketing

Content marketing is intertwined with digital marketing and involves the creation of written articles, podcasts, infographics, memes, photographs, and videos broadcasted across social media platforms,
apps, blogs and other websites. The materials created for publishing on these platforms do not directly promote the agent’s brand, but instead aim to provide value to the audience in the form of
information, humour, motivation, or general interest. Although this is a fairly new concept uѕеd bу agents, it is rare to find a successful agent who does not have a variety of social media platforms where they or their assistant, are publishing some form of content regularly.

As a real estate photographer, you should be aware of how your client provides content to their audience so that you can adapt your products and services to suit the platforms they use. For example, many agents who have taken the initiative to publish content about certain products and services will tailor their content so that it fits within the social media realm. They may also require regular videos where they provide property photographs or an update on the market. Take note of where they wish to publish these videos or upload these photographs (i.e. Facebook, Instagram, YouTube, etc.) as different platforms require different length videos, certain file types, file sizes and cropped images.

Photo by Carlos Muza on Unsplash

Image Recognition Technology

Image recognition is an emerging technology that makes it possible to easily transfer the details of a listing from print media (i.e. a signboard or brochure) to a mobile device. Currently, basic QR code
technology is available to the industry and enables an agent’s website to open on the user’s phone, and scan the QR code from the sign or print media. It allows them to instantly access the property’s
full set of photos, floor plans, description and any other media available. Keep this additional service in mind if you plan on offering real estate signboards and print media to your customers in addition
to your primary services like photography and floor plans.

Photo by Brett Jordan on Unsplash

Note: This article is an extract from the resources on the Education page on this website.

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