Real Estate Photography Technique: Front Facade

Get started in real estate photography with our real estate photography technique workshops.

The real estate photography case studies are a weekly segment where I provide a composition analysis of a real estate photograph and a look into the real estate photography technique used. If you have a specific type of room or exterior space that you would like to see in this segment or you would like one of your photographs featured, please get in touch.

Real Estate Photography Technique: Front Facade

This week’s image is actually of the front façade of the home that was featured in last week’s workshop Wednesday. It was the final image taken during the same exterior twilight real estate photo-shoot of the two-storey home.

The goal of the front facade image was to highlight the street appeal of the home, inclusive of the private entry, exterior lighting, and landscaping without including the neighbouring house which was under construction at the time.

real estate photography technique

1.0

Instead of shooting the home front-on, the camera was positioned approx. 3 metres to the right of the ‘centre’ and turned to face the home. The purpose of this angle was to ‘open up’ the landscaping and tress to the left side of the image and hide the large house on the right-hand side of the home.

This angle also allows the viewer to see the entrance to the home and additional garden that would not be visible in a front-on photograph of this home. The home remains the primary subject of the image filling the right two-thirds of the (rule of thirds) grid.

2.0

The diagonal lines of the driveway edges lead the viewers eyes up towards the subject of the image.

3.0

The neatly kept lawn borders the foreground and was lit by a hand-held floodlight during the long exposures to create a gentle glow in the final image. 

4.0

The right-hand side of the frame is borded by the adjacent house to indicate to the buyer that there is a home next door of equal height. As only a small amount is shown above the black concrete fencing, it doesn’t distract from the subject. In this situation you could crop out the home on the right, but it would not be entirely honest to the viewer/potential buyers.

5.0

The left side of the image is filled with the lush greenery that was also highlighted in the rear façade image analysed last week. It creates a nice border along the left side of the frame.

real estate photography indeed

Photograph Information

Camera: NIKON D750

Aperture (ƒ): 11

Focal Length (mm): 15

ISO: 1600

Shutter Speed (s): 2s (5 Brackets)

Flash Fired: No

For more case studies and tips on real estate photography technique, please click here.

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