Should you offer Real Estate Copywriting as a service?

Writing ad copy for real estate listings is something that real estate agents either love or hate. If your client is one of those agents who hates putting together a few hundred words to accompany their real estate photos online, they may at some stage ask if this is a service that you provide.

The answer to whether or not this is something you should provide in addition to your regular real estate photography services is, yes. However, as this can be a time-consuming task even for the most talented writers, you should outsource this service to a contract writer in your country.

The easiest way to set up this service is to find a copywriter within your country who can provide high quality real estate copywriting at a price that allows you to add a comfortable mark-up to their price.

Then it’s as simple as providing your writer with the photos and other materials (floor plan, video, etc.), property address and any key points that your client wants to highlight in the property description. They should be able to research the property’s location and utilize the photos and additional property information you provide to generate a well written article that you can deliver to your client with their photos the next day.

Note: This article is an extract from the resources on the Education page on this website.

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