SEO is simply a way of ensuring your website can be easily found in search engines when people are searching words relevant to your business offering. SEO results in better exposure, more website traffic and increased trust from the consumer which leads to more inquires for your services.
An effective SEO strategy should comprise a creating a great user-experience, quality content, link-building, relevant meta descriptions and headlines. Ensure your website is quick to load, does not include unnecessary information and is also optimised for use on mobile platforms. Each page on your website should utilise descriptive page titles, keywords and meta descriptions in addition to a strong call to action (i.e. ‘book now’, ‘contact me’, ‘call us’, etc.).
The content on your website should be genuine and relevant to your target audience to improve its scoring by Google. When writing articles for your blog, you should use 4-word keywords and long-form content for better results. For example, instead of “Floor Plans” you would write “Floor Plans for Real Estate” as a headline. A strong and catchy headline attracts attention from the user in the search results, while well-constructed and relevant meta descriptions can have a positive influence on click-through rates.
As Google generally ranks your website in search results based on the quality and number of backlinks it has, it is important to spend time building high-quality and genuine backlinks. Some genuine methods include guest blogging, submitting articles and links to various websites (targeting high-profile websites), contributing to forums, completing online interviews, and submitting testimonials.
Creating and executing a strong SEO campaign is time consuming and requires a lot of effort but is fundamental in establishing a high ranking on Google search results organically. If you want to save time that is involved in planning and executing an SEO strategy you can also outsource this work to an SEO professional.