Social media is a free tool that every real estate photographer should learn to master as it is one of the most effective ways to connect with your existing and potential real estate agent clients. Not only is it free, but it is one of the best ways to organically grow your real estate photography business audience through content creation and brand awareness which leads to inquiries about your service from potential clients. There are several major social media platforms suitable for real estate photographers that you should have a presence on, and are frequently used by the real estate industry. These social media platforms include Facebook, Instagram, LinkedIn, Twitter, Pinterest, Houzz and YouTube.
As a real estate photographer you will have (or will be building) a solid real estate portfolio, whuch you can publish on a regular basis. Make sure that you regularly post your best work and engage with your followers by following back on their accounts and replying to all comments. To save time scheduling and posting on all your social media accounts, use a scheduling tool such as buffer.com.
Having more than almost two billion users, Facebook is the most popular social media platform and one of the most visited websites in the world. It gives you the ability to connect with your chosen
demographic through paid advertising; however, it is also great for organic growth through people liking and sharing your posts with their network. The paid promotion feature can be a creative and
effective part of your sales funnel to acquire new real estate agents/clients in your local area and boost visitors to your real estate photography businesses website.
Spend time searching and joining the many real estate and real estate photography groups in your local area. Real estate agents and property managers regularly visit these (public and private) groups to find real estate photographers in their area. Having a presence and participating in genuine conversation within these groups can make it easier to connect with those looking for new real estate photographers.
Instagram is an image-based social media platform that works well for property photographers. It can be a great tool to promote your real estate work without overselling yourself. You can use Instagram to curate your best property photos while also sharing bits about your profession and life to show that there is a real person behind the camera.
Add some behind-the-scenes shots from projects to show a more human side to your business and highlight your company culture.
Having a Twitter account is an excellent tool for connecting with business and influencers in the property industry. Use Twitter to promote your real estate work and link up your blog post or post photos from your recent projects. Follow other real estate photographers and real estate agents in your area and connect and network with people from your industry. Twitter is all about community, so connect, tweet and retweet content to get the most out of this platform. It can take a while to grow your following on Twitter compared to other platforms so remember to be patient.
When it comes to professional networking online, LinkedIn is the top platform — not Twitter, and not even Facebook. It has fewer members than Facebook with around five-hundred million users
worldwide, but the platform provides a robust marketing and engagement system featuring group discussion boards, private messaging and blogging which is great for real estate photographers.
Although statistics show that this social platform is used mostly by people looking for crafting or fashion inspiration, Pinterest can be used for the real estate photography business as well. The best way to use Pinterest is to promote your real estate photos and link these images to your company website. Make sure that you create appropriate boards that connect to your work. Some ideas for boards include ‘Bathrooms’, ‘Kitchens’, ‘Exteriors’, ‘Bedrooms’ ‘Home Offices’, ‘Pools’, etc.
Many interior photographers and the real estate industry all over the world use this platform. It’s a great place to promote some of your best work to the industry, list your photography and property marketing services, and provide your contact details so that potential clients can get in touch if they would like more information.
If you are providing real estate video services to your clients, you should have a YouTube channel where you are hosting your client’s videos. It is also a great method of promoting your real estate video portfolio and connecting with your clients (through subscribing) and target market and staying up to date with their listings and progress.
Note: This article is an extract from the resources on the Education page on this website.
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