Introduction: Free Real Estate Photo-Shoots
When a real estate agent asks if you can offer a free real estate photo shoot, it can lead to a whirlwind of emotions and questions about their intentions and financial stability. Questions may arise like, “Does the agent not respect my work?” or “Is this real estate agency going bust?” Such requests for free real estate photo-shoots can leave photographers feeling undervalued.
Free real estate photo-shoots are sometimes requested by agents whose landlords are not yet convinced of the benefits of hiring a professional photographer for their marketing campaigns.
The only scenario where you should willingly be open to shooting a property for free is if you are just starting out and do not have a portfolio to justify your pricing. In this situation you are not missing out on other paid opportunities, and your bookings calendar is not full.
Your primary goal is to gain experience shooting real estate and to build a solid portfolio of images to utilize in your website, social media, and print and digital marketing materials to help win new (paying clients) and grow your business.
If you are not in this position, you can try to assist the agent in selling the importance of using professional real estate photography by providing them a brochure that includes your work and some key benefits of professional photography.
If you really want their business, you can also try to add more value to your basic service. An example of this would be adding a few extra images for free, adding a floor plan for free (ideal if it is a small unit), or adding a free aerial photo if you do not contract out your aerial photography services.
Conclusion: Should You Offer Free Real Estate Photo-Shoots?
In conclusion, while free real estate photo-shoots may seem disadvantageous at first, they can be used strategically to build a portfolio, demonstrate value, and develop professional relationships. Always assess the situation and the potential long-term benefits before agreeing to work without charge.
Looking for new clients?
Connect with real estate agents at HauzPhotographers.com (United States) or HauzPhotographers.com.au (Australia).
Do you need equipment for real estate photography?
Visit our Amazon storefront here.
Want more real estate photography resources?
Check out the books and online courses here.
Not a REPC subscriber yet? It’s Free.
Unlock exclusive access to expert articles, white-label discounts on virtual staging, a free marketing eBook, and more. Subscribe now!
Did you like this article? If you found this information valuable, feel free to support my blog by buying a coffee; https://www.buymeacoffee.com/repc